Blog Archives

Coco’s – “Goldrush Fancy Pants” :30

This series created for Coco’s, used humor to bring awareness to a new marketing effort. This featured a scratcher type game called “Goldrush 100K”. Featuring a campy and uncoordinated spokesman, these broadcast television spots ran throughout the country.

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Meguiar’s – “Headlight Restoration Kit” – :30

Meguiar’s called on Phase 3 Studios to help them promote their new Headlight Restoration Kit through the production of a :30 TV spot. We came to the party with a clever script and a great way to create an interesting situation to show how this new product could help light things up a little.
Meguiar’s aired this on broadcast TV for a couple of years.

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American Career College – “Be Your Best” – :30

Created for a regional private college, this spot was initially concepted as a way to creatively bridge the gap between artistic and technology. This direct response broadcast TV spot for focused at those looking for a career in Health Care who want to train with the best. Phase 3 Studios, used a combination of different techniques to make this spot come to life. With a hand drawn look and a stop action feel, this approachable spot creates interest right from the get go. If you are looking for the best, we have it for you.

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 Premier Bank – “Just Like Every Other Bank” – :30

A little satire goes a long ways. How do you set yourselves apart from the rest of the crowd in commercial banking? This was the question presented here in this humorous, but serious spot. Using a little practical and VFX trickery we bridge that gap in a fluid manner.
Created for Pacific Premier Bank, this broadcast television spot brings this question to the front burner.

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Pacific Premier Bank – “Growing Business” – :30

Our client, a very large multi-state regional bank, was interested in doing a unique broadcast spot during the COVID-19 pandemic that didn’t require actors. The goal of this was to create brand awareness in the B to B sector.

Using a custom timed drone plate shot, we created a stylized time lapse of a growing fictional business called “Reeves Global” that followed the business from its infancy to a sprawling, busy campus complete with factories, delivery trucks and high rise office buildings. Octane render was used to complete the renderings.

The client was thrilled and we delivered the spot for both broadcast television and internet usage.

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CSUF – “Titans Reach Higher” – :60

Phase 3 was chosen to help create multiple spots for this local university. This was close to our hearts as both of the principals from Phase 3 Studios attended and graduated from CSUF with degrees in communication. This sixty second broadcast TV spot was created for Cal State University Fullerton. The goal was to show excitement, diversity and the path to excellence of education that CSUF can provide. CSUF is a leading CSU and a top public university in the West. Titans reach Higher!

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AAA – “Members are Family” TEXAS – :30

This Direct Response broadcast TV spot was created to drive membership during the COVID pandemic. The promise is a member will be treated like family and get a Full Picture Quote. AAA membership provides peace of mind no matter what the situation. This customized spot was created with unique URL’s, phone numbers and offers and shown throughout the country.

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AAA – “A Day Like This” :60

This Direct Response broadcast TV spot was created to drive winter membership. Even in the coldest of temperatures, blowing snow and roughest of conditions, AAA membership provides peace of mind no matter what the situation. This customized spot was created with unique URL’s, phone numbers and offers and shown throughout the country.

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AAA – “Softball Family” ACSC – :60

AAA Softball family is part of a series that was created for the Helping You Save More Direct Response campaign during the pandemic. This :60 DR spot follows a father, coach and family of a softball team. This one was created for the Autiomobile Club of Southern California with custom URL’s, phone numbers and offers.

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AAA – “Get More + Insurance” – :60

Versioned and completed for the Northern New England Club, this spot was created and used to drive viewers to apply for membership and drive AAA insurance. This direct response broadcast commercial featured a custom URL, phone number and offers. Real AAA members were used for the testimonial features.

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