Humor is serious business.
It’s so serious that 7 of the top 10 USA Today spots from last year’s Super Bowl were funny. Some even crazy funny. Why would someone spend millions of dollars in media and production costs to make you laugh? Because humor works. Really well.
No laughing matter.
A study by the Journal of Marketing found, “Humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance and enhance message persuasiveness.” Wow, that’s a lot of impressive marketing jargon. How about just – it’s funny, I remember it, I like your brand and will buy your product.
So, let’s be goofy, witty, childish, quirky and just a little silly. After all, haven’t we had enough ‘sadvertising?’
C’mon, who wants to laugh? Everyone.
Our creative product is grounded in brand strategy, developed for media-specific effectiveness
and executed with Guaranteed Smoothness, to achieve clearly defined brand objectives.
Creativity is an essential element of every piece of marketing communication.
But we strongly believe it is a means to an end. Often times, ideas can be defined as “creative” yet have no impact on brand objectives. We create ideas based solely on their ability to deliver positive results for our clients. Nothing else.
Concept through completion. Yup, we do it all. Every great spot starts with a great concept and through all of our years, we’ve developed more than we can remember. In fact, most of the spots on this site were concepted by us as well. Already have a killer concept? We guarantee to bring an interesting twist to make it a super-duper killer concept while providing the highest quality production. No matter what type of project you’re looking to create, we are here to make it great.