CASE STUDY: “THE BOY” INTERACTIVE
STREAMING MOVIE PREMIERE
STX Entertainment enlists PHASE 3 STUDIOS to help create a
15 CITY INTERACTIVE MOVIE PREMIERE
for major feature release called “THE BOY”.
STX Entertainment approached Phase 3 Studios about producing an interactive movie premiere for a horror film they were distributing called “The Boy”. With social media influencers broadcasting live from 15 cities, the goal was to create an interactive experience to introduce viewers to this feature. It was more than just webcasting – individual crews in each location were required, all transmitting video back to the premiere location. As a live, high-profile, nation-wide production, there could be no mistakes.
Ultimately, Phase 3 Studios created a unique, never-done-before, solution. At the main control room in Los Angeles, six cameras and fourteen decoder rack units were connected to the switcher. The program was then fed from the L.A. Premiere to the fourteen other locations, and projected on their screens. The entire show lasted 30 minutes including interaction with each of the 14 markets before circling back to L.A. for the conclusion.
The end result?
“THE BOY” Hometown Premiere helps generate massive social media activity within the first 3 days of the films release.
The studio was delighted. Since nothing like this had been attempted before, other studios also took interest, and stopped by to observe. The premiere was a huge success and The Boy went on to become one of the studio’s most successful releases of 2016. Phase 3’s unique, out of the box approach enabled the successful production of this event. The movie ended up being successful enough to trigger a second movie released in 2020.
GROW YOUR TARGET AUDIENCE.
Video-based strategy and experience will ensure success in building and reaching more of the right people.
REACH YOUR AUDIENCE WHERE THEY ARE.
When your event can be accessed by anyone, anywhere, it makes it easy for the viewers to interact with you.
ENGAGE WITH TARGET AUDIENCE.
Empower your audience to interact with Q&A, downloads, “click-throughs” to enhance viewer experience and heighten engagement.
SELL MORE… WAY MORE.
Use Web streaming to offer a killer USP or other transactional opportunity while the audience is engaged, for immediate conversions.